Are you an INFJ (the Protector / Advocate / Counselor)?
You carry a lantern for others. But who helps you find your own way—so you get the deep nourishment you deserve?

Your natural gifts make you:
- Empathetic
- Generous
- Authentic
- Intuitive
- Perceptive
Common challenges:
- Self-judgment, low confidence
- Anxiety, hyper-vigilance
- Losing sense of self
- Isolating, keeping others out
- Neglecting self-care
- You're a natural therapist or counselor. People know they can come to you when they want to feel truly seen and heard. You have an almost psychic ability to intuitively understand what's happening for someone beneath the surface. Often, you understand people better than they do themselves.
- But, you tend to give too much of yourself. You're usually more focused on what other people need—not only out of empathy or generosity, but also because tracking other people's needs and moods helps you feel safe. It can take you a while to realize that you've neglected your own health, energy, or happiness, and then you feel drained.
- You might be a great speaker or performer, but you really need alone time to recharge afterward. Many INFJ's are drawn to creatively expressing themselves (e.g., through dance, art, public speaking, or storytelling). But, after the performance, it's critically important for you to have a "nest" to retreat to (usually, one that you've thoughtfully decorated and filled with comfortable objects).
- It's very nourishing for you to have deep, complex conversations with people you trust. You want to feel understood and authentically met. But, you might feel lonely a lot since it can be hard to find people capable of the level of depth you're looking for. In the meantime, you can be closed off and slow to open up and trust people.
- You feel emotions strongly, but you're also an analytical thinker. Even though you're a Feeler, you might be quite good with a spreadsheet. You can feel torn between your heart and your head, overthinking things ("how do people see me?" or "how can I fix this person's problem?"). Sometimes, it feels like no matter how hard you try, you're still not getting things done and making the progress you want toward your dreams.
INFJ Tip #1:
You're so sensitive to the needs of people around you that you can easily feel overwhelmed or drained.
So, allow yourself to create a beautiful, safe nesting place to return to when you're feeling low.
When you're around others, pay close attention to your energy level so you retreat before completely running out of fuel (it's ok to prioritize your own needs!).
Then, recharge by doing something to express yourself creatively (create art, dance, etc.).
INFJ Tip #2:
To mature your Fe function, practice asking for support.
Notice if you're retreating or hiding and making up stories that no one would be able to relate to you, or that you're letting people down by taking care of yourself, or that you should change yourself for the sake of others.
Instead, make a list of people who you know would want to be there for you when you need them. Then, next time you're feeling down, could you ask for their help?
Try this video of mine (and please consider subscribing to my channel if it resonates):
Ok, you found your type. Now what? Turn insight into action and get more of the life you want.
Think back to when you decided to take my personality test (or whatever you were looking for when you found your way here).
On the surface, you might have just been curious what type you would get. But I'm betting there was a reason underneath that:
You want to shift something in your life.
Deep down, you know that more is possible for you.
You're pretty hard on yourself. You struggle with confidence, self-esteem, and anxiety
How would your life be different if you could transform…
From:
- Insecurity, fear of failure, worrying what others think of you, wondering if you matter
- Conforming to maintain group harmony, or being hyper-vigilant toward tracking others
- Feeling lonely, lacking authentic relationships and nuanced conversations
To:
- Walking into a room with a strong sense of confidence, self-worth, and purpose
- Holding your boundaries, and staying connected to a powerful sense of self
- Authentic relationships with people who see the real you, understand you deeply, and meet you in complexity
You always put others' needs first, neglecting what you really need
How would it feel to go…
From:
- Using up all your energy helping others
- Neglecting your own needs
- Feeling overly-sensitive, like it's not safe to really open up
To:
- Supporting others without draining yourself
- Prioritizing self-care, and asking for what you need
- Feeling safe to open up, be vulnerable, and fully express your emotions
You struggle with procrastination, overthinking things, and taking action
What would it be worth to shift…
From:
- Putting important things off
- Feeling like you're just waiting for your goals and dreams to somehow happen on their own
- Overthinking, overanalyzing, and feeling overwhelmed
To:
- Getting the most important things done
- More energy, drive, and clarity on taking action toward your goals and dreams
- Skillfully balancing your head and your heart
" I was full of self-hatred and anxiety, and I had trouble trusting most of my relationships.
I felt like I had to curate myself to be accepted by others.
I’m so amazed by the profound impact this work has had on me. The biggest surprise for me has been that I feel less bored in conversations now.
I feel like I can trust people more, and I’m much more at ease in being truly vulnerable rather than having to play a certain role for them.
"
—INFJ Leadership Trainer and Facilitator
(Not a "sales call" or "discovery call" like other coaches—
I'll give you some actual coaching with a real challenge you're facing.)
Or, try one of these quick wins to get started right away.

This self-paced course for 'N' types will help you overcome "analysis paralysis"— making decisions big and small with confident ease instead of overwhelm and regret.
Thanks to Michael, I finally decided to quit the job I've felt stuck in. I feel so excited for what's next for me, and I know I wouldn't have been able to make this decision without his strategies.
—ENTP Lawyer

Stop dreading Mondays. This is the ultimate guide to help 'N' types find a life path that makes you excited to get out of bed (even if you're multi-passionate & indecisive).
This opened up whole new paths I'd never even considered. I'd been feeling like I had no energy left to do anything outside work. But going through this gave me so much extra energy...
—INTP Tech Consultant
Want support customized for you and your unique challenges in life?
Keep reading to learn whether coaching with me might be just what you need.
I'm Michael, a coach who helps INFJ's transform

I spent most of my 20's and early 30's waiting for my "real life" to start.
I had been completely stuck in my head and out of touch with my feelings and needs. I had no idea how to ask for what I needed to feel deeply nourished. I knew that I hated surface-level conversations, but I didn't understand how to create something different. So, I ended up just judging other people as shallow instead and feeling disconnected and lonely.
I finally couldn't take it anymore, so I devoted three years to pushing myself outside my comfort zone to transform my life. I learned a lot about setting boundaries, knowing what I need to feel energized and driven, and finding the right balance between my analytical mind and my embodied emotions.
I created my life purpose, made some dramatic changes to myself and my lifestyle, and finally began to understand what self-love and authentic aliveness feel like.
I'd like to help you feel that too.
What do the top people in every field have in common?
I've worked with Fortune 500 leaders, an Academy Award-winning director, a Mount Everest record holder, and some of the most famous video game designers in the industry.
And I'd like to share a secret with you:
The most successful people get help when they're struggling.
They might look perfect on the outside, but I've seen firsthand that they're grappling with their own challenges—from self-doubt and impostor syndrome to depression and anxiety.
They still hit barriers that they have trouble getting past on their own. And top performers know that they need to put the oxygen mask on themselves first before they're able to most effectively help others.
Just like star athletes benefit from coaching, the top people in every field hire experts to help them improve.
I'd like to help you too.
Our types are a natural fit
I'm an ENTP, so I have two of your cognitive functions (Fe and Ti) but in a different order.
In other words, I get people like you, but I'm also different enough to provide a different way of seeing things. In fact, ENTP's and INFJ's are famously two of the best-matched types.
I struggled for years with different coaches and therapists. The one who finally helped me change my life was a fellow 'N' who spoke my language.
She saw me in a way that few others ever had in my life, and she challenged my beliefs that had held me back for a decade.
It was like a set of dominoes—those coaching sessions eventually set into motion dramatic shifts in virtually every aspect of my life.

I’ve coached hundreds of people across 6 continents
- Fortune 500 leaders
- Entrepreneurs & founders
- Influencers with millions of followers
- Students
- People who felt totally stuck or unclear
I'd like to earn your trust, as I have with these INFJs:

Perhaps you are a person who gets sucked into tunnel vision and struggles to remain present and enjoy the process without obsessing over future outcomes. A person who wishes you had a translator for your own thoughts.
If so, time spent with Michael may be just what you need. His gentle, open-minded insights make him the perfect sounding board for intuitive persons who face the daily struggle of feeling misunderstood.
Michael has helped me to examine my own thought patterns and motivations more objectively. He is a truly gifted counselor, and time with him has proved to be a valuable step toward acquiring deeper self-knowledge.
I feel lucky to have Michael on my team. We started working together as I was planning a life transition. He supported me by guiding me past self-doubt and into my body's natural sense of where it wants to go — clarity.
In our ongoing work, Michael provides open-ended perspectives on situations that I can tend to see as more closed-off. He has so many tools, resources, and experiences that give me confidence that he can add a lot to my journey. Our sessions give me a boost and let me step forward with some really healthy attitudes.
I want to name that our work together has had a dramatic, tangible impact on my life.
Working with other coaches and therapists before has been helpful, but you’ve given me something significantly different. You’ve changed my life in a very real way and set me on an entirely new path. I’ll be forever grateful.
When I first started seeing you, I was full of self-hatred and anxiety, and I had trouble trusting most of my relationships. I felt like I had to curate myself to be accepted by others.
I’m so amazed by the profound impact this work has had on me.
The biggest surprise for me has been that I feel less bored in conversations now. I feel like I can trust people more, and I’m much more at ease in being truly vulnerable rather than having to play a certain role for them.
Interested in coaching that's customized for YOUR type of mind?
Here's How This Works:
I've put a lot of thought into the most logical, fair, and ethical way to price my services.
Conversations about money tend to bring out a lot of feelings (on both sides), and I want to approach that complexity with the nuance and care it deserves.
So, this will require just a little more work to understand than "pay me $X."
(If you're curious, I wrote a whole philosophical article where I break down in detail how I arrived at this set of policies.)

My Model:
You first sample session is free and no-risk
I’d like to build a fruitful, ongoing relationship with you. So, let’s make sure we’re the right fit. Many other coaches focus the first call on sales and logistics, but I’ll instead offer you a real sample of my coaching. Let’s explore an actual challenge you’re facing in your life.
Commit to 2-4 sessions per month
Seeing each other less often slows progress and means more time spent on life updates instead of transformation. Scheduling is flexible. At the end of each session, we open our calendars and find the next time that works for both of us (or, we can pick a regular weekly/bi-weekly time).
You're in charge—you're not locked into anything
Most coaches require signing up for expensive package deals. But one of my core values is freedom, so I want to offer that to you: Pay for sessions one at a time and stop whenever you like.
I use a sliding scale (i.e., variable pricing)
I offer the same service at multiple price points based on need (honor system, no proof required). This allows me to offer lower-priced coaching to people who couldn't otherwise afford it.
Most importantly, let’s be real with each other
I’m not a faceless corporation, and you’re a unique, complex human. If you’re not sure where you fall on my sliding scale, let’s have an authentic conversation about what you can afford that’s fair to both of us. It's not you vs. me, but us figuring this out together as a team.

My Sliding Scale:
I serve a variety of people, including groups who have historically had less access to coaching due to systemic oppression.
Many of my clients identify as LGBTQIA+ or neurodivergent, and 43% are people of color.
This is my primary source of income, so I aim to provide access while also running a sustainable business.
Please do your own research if you'd like a comparison for coaching rates.
But I can tell you that $200-500 USD per session is a common price charged by my peers with similar experience and credentials.
What You Get By Working With Me:
- I'll start off by sending you a detailed questionnaire. It'll help me get to know you and support you in getting crystal clear on your goals for coaching.
- This isn't one-size-fits-all. I'll customize my coaching style based on your personality type (I have expertise in several powerful typing systems).
- We'll co-create a unique personal growth trajectory just for you. I'll bring in techniques from Co-Active coaching, Hakomi counseling, Positive Intelligence coaching, Zen Buddhism, or whatever is most appropriate for your specific challenges.
- You'll get access to me via email between sessions (e.g., if you'd like me to review your resume or answer a time-sensitive question). And, as we work together, I might share worksheets, articles, or podcasts that make me think of you.
- P.S. Want to get a sense of what I sound like? Here are a few of my YouTube videos I like: (a) introducing myself, (b) purposefully discarding thoughts, (c) processing big emotions, and (d) cultivating fragile feelings,
Questions?
Check out my FAQ below the pricing table.
Which Best Describes Your Situation?
Below are my rates for a 50-minute session. Again, this is the same service being offered at each price tier.
Many life situations aren't perfectly covered in this table. Please do your best to pick what feels closest to yours.
(P.S. This isn't a value judgment. You're not a good or bad person for having substantial resources or for lacking those. This is simply an attempt to find the fairest possible exchange of value amidst complexity.)
Standard Rate A
- You earn over $170K USD/year (or, you have substantial savings / passive income / inheritance / property / other assets)
- Or, you can buy most things without needing to save up
- Or, your company will be paying for this
- Bonus: By paying this rate, you allow me to offer lower-priced coaching to someone with a marginalized identity (thank you!)
$297 USD
Standard Rate B
- You earn over $120K USD/year (before tax, including bonuses)
- Or, you regularly spend $200+ USD on non-necessities without needing to save up (or you pay full price for services like workshops, massages, nice restaurant dinners or drinks, etc.)
- Or, you own property or other significant assets
- Or, your family/parents have substantial assets that you have access to (so that you live mostly on gifted/inherited income or don't have to work to survive)
$197 USD
Special Rate
- You earn under $50K USD/year (before tax, including bonuses)
- And, you have very little disposable income (i.e., you can't afford much beyond basic necessities, and you don't have a family able and willing to easily support you financially)
- And, you identify as part of a historically marginalized group such as LGBTQIA+ or BIPOC and you feel like that has had a significant effect on your income (or, you face other challenges that have significantly limited your income potential such as systemic discrimination, disability, chronic illness, or substantial non-optional healthcare costs)
$97 USD
(waitlist only)
(I'm a fan of crypto too. Credit card is easier to process; but, if your money is tied up in crypto, I'm open to discussing payment in BTC or ETH.)
If paid coaching doesn't fit into your current financial situation, some of my no-cost offerings include my blog and my YouTube channel (the latter of which I update most frequently).